Watches are, in themselves, technical items, complex mechanisms, metal and glass. How, then, do they come to mean so much more to us, to be so much more than a cold piece of technology? One of the most important factors in this process is advertising. Many watchmakers choose a number of famous ambassadors, who then feature prominently in various commercials, lending their aura and personality to the timepiece.
One of the most interesting examples is seen in the story of the watchmaker who, in the 1960s, developed a model that was chosen as the only watch to be worn by astronauts involved in the Apollo missions. This most commendable accomplishment, however, was not enough in itself to make the posters and TV commercials forty years later, in 2009, when the company preferred the face and voice of John F. Kennedy in his famous 1962 “we choose to go to the moon” speech. The 40th anniversary of the moon landing thus rekindled the light of admiration in peoples hearts, and the special edition watch from the ads was all the more appreciated.
Watches are, of course, in strong connection with time. Time is precious to all people nowadays, and most of all to those who live their lives in the spotlight, for, besides their professional activity, much time is demanded by public appearances.Therefore, the much respected former no.1 tennis player Andre Agassi was asked to do an ad emphasizing the importance of sharing ones time with those around us. The video focuses on Agassis work at his Foundation, dedicated to helping children learn more and better.
Some celebs are depicted in their more normal, day-to-day personas, such as when Leonardo DiCaprio, Maria Sharapova, Tiger Woods and Lewis Hamilton were invited to speak in front of the cameras about how they started out and how they got over their lower moments. Much in the same vein, a 2010 visual ad series follows Michael Owen, Danica Patrick and six other athletes and models in their own environment, aiming at a “moment-in-the-life-of” type of look.
Some watches have become famous by clasping the wrists of celebs on the silver screen. The endearing mad scientist Doc Brown (played by Christopher Lloyd) wore, in the smash hit sci-fi movie “Back to the Future”, a certain watch that was then much sought after on e-Bay. The supreme good guy action hero James Bond started out with one make of watches (when Sean Connery was playing the part) but in recent installments (since Pierce Brosnan) has switched to quite another one, which shows that some advertising interests are involved.
View a huge range of watches from the top manufacturers including a wide range of Seiko Watches.
No comments:
Post a Comment